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quot;Ningxia milk": the crisis find a way out (c) 2

quot;Ningxia milk": the crisis find a way out (c) 2

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Home Page > Business > Ask an Expert > quot;Ningxia milk": the crisis find a way out (c) 2

quot;Ningxia milk": the crisis find a way out (c) 2

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Posted: Jul 20, 2010 |Comments: 0
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He said: “Quality is the lifeline of the milk industry, Ningxia Government to establish and test center, the quality of the milk safety hazards nipped in the bud.”

Â Â Â Â In addition, he proposed to Yinchuan, Wuzhong and technology industrial park into a “Ningxia milk” production of important parks. “Ningxia If the milk industry as a pillar industry, the ‘Ningxia milk’ as a brand to establish, then the Science and Technology Industrial Park should be a more favorable way, so geographically concentrated, the complementary industries of the future will bring very convenient to form a neighborhood talent. “Jia-Qi stressed:” To continually tap the ‘Ningxia milk’ inherent quality, brand-building, culture building for ‘in Ningxia milk’ product development is very important. ”

Â Â Â Â Guangzhou Wang Ding Cotton Dairy Association, the Secretary-General is directly remind people of Ningxia Dairy: “The most urgent is the first to ‘Ningxia milk’ registration, if registered by someone else to take when you have tens of millions can not buy come back. ”

Â Â Â Â Zhao Yongbiao description, date, Ningxia, the number of dairy herds break 300,000 mark, the annual milk output of 1.1 million tons, ranking No. 9; into a single cow milk 6150 kg annually, ranking No. 5; per capita fresh possession of 178 kilograms of milk is 5 times the national average, ranking second in China.

Â Â Â Â ”High” foresight

Â Â Â Â At present, the “Ningxia milk” milk beverage industry except, yogurt, liquid milk, milk powder and other conventional products, the Chinese wolfberry health milk, fermented milk, infant milk, formula milk powder, casein, lactose, butter and other new varieties into the market continuously.

Â Â Â Â Forum, Gold Creek Dairy Yan Jianguo, Chairman, said: “Golden River using high-tech to high-end made of milk protein products, improve the added value of products with a Muslim brand of Ningxia, with ‘both in Kazakhstan’ certification authority, it can be done abroad, so that the Arab countries. ”

Â Â Â Â ”Ningxia dairy way is the development of cheese.” Shanghai Ming-tai? Ming-president of Concept Marketing Consulting Co., Ltd. labor forces to understand the future of the Golden River Dairy Development strategy, I feel an urge, he said: “If in the future ‘ Ningxia milk ‘industry expertise make cheese, it must lock the market in one specific supply catering businesses, the other is fixed on household consumption, as well as a consumer is Returned Scholars, which is a very large market. If not so,’ Ningxia milk ‘to compete with any edge of Inner Mongolia. ”

Â Â Â Â Meanwhile, the labor men as “Ningxia milk” so long as the foreign brands of milk, “wedding dress” and that unfortunately. Therefore, he stressed dairy products in Ningxia have to upgrade as soon as possible, the processing of milk to enter the third stage of the competition. He said: “China in the 90′s doing is completely dry before, milk competition, the competition is now liquid milk, in liquid milk competition now from the Mengniu, Yili, ternary and other corporate control, and only to the first into three stages, with high added value products such as cheese, to participate in this competition is the ‘Ningxia milk’ the future direction of industry. ”

Â Â Â Â At present, the developed countries, mainly in the production of solid milk-based, but China still mainly liquid milk, as dairy industry continues to develop, companies will gradually adjust the product structure, while the high end market is the dairy giant The next development goals. Then the “Ningxia milk” brand they rely on to fight for high-end market?

Â Â Â Â In response, China Agricultural University Dairy Research Office of Fa-Zheng Ren made functional, high-end product first, the embodiment of raw materials, Ningxia excellent climate, soil, sunlight and natural pasture conditions, milk can be as high-end brand lines. It should consider the establishment of Ningxia organic milk production areas, high use of superior resources of raw milk production; Secondly, the expression of functional high-end products, Ningxia enterprises now realize that to use technology innovation to enhance product quality, this also demands a firm walking, and high-end products to find gaps in the market to gradually open the market; third embodiment of the high-end products are processed, “cold sterilization”, including probiotics are now being classified as high-end product system, to create “milk Ningxia “brand, the region should be a game of chess, business should not go it alone, only the integration of the region act together business resources, research and development to expand the scale of processing, can strongly” Ningxia milk “the industry has the scale to form the brand.